Gen Y startups bootstrapping viable businesses
Category: Keeping Up With Gen Y
April 18, 2012 | BY Tamara Bell
While many 
Gen Y entrepreneurs dream of creating the next Facebook, most will never reach this pinnacle of success. But that doesn’t mean you shouldn’t pursue that great idea that keeps niggling at the back of your mind. You just need a viable model.
Irene Mwathi, founder of Start Up Katalyst, an Austin, Texas-based organization that mentors start-ups and coaches them through the funding stages, joins Keeping Up with Gen Y to talk about ways Gen Y can create a sustainable business model as they work their way through the startup process. She also provides the questions that investors ask startups looking for funding as well as lists those questions startups should ask investors to ensure a perfect fit.
MORE ABOUT IRENE MWATHI
Irene Mwathi, founder, Start Up Katalyst
Irene Mwathi is the founder of Start Up Katalyst, an Austin, Texas-based organization that mentors start-ups and coaches them through funding and post funding stages to sustain growth. She is also the CEO of RAI IT Consulting, a technology consulting business that helps Fortune 500 companies, such as Dell, Cisco Systems, IBM, and 3M, in reengineering projects to realign with evolving business processes.
A native of Kenya, Irene graduated with an MBA in 2006 from Georgetown University in Washington, D.C.
You can listen to the show below or you can download it as a podcast from our iTunes page. And you can find us on WomensRadio.
Tags: featured, Gen Y Entrepreneurs, Irene Mwathi, mentoring, post-funding stage, pre-funding stage, seed funding, Start Up Katalyst, startup
About the Author
Tamara Bell: Tamara Bell is the editor of Y Gen Out Loud. She began her journalism career as a reporter in Dallas, Texas. A few years later, she moved into politics and government, working for both Democratic and Republican members of the Texas Legislature. When not working on Y Gen, Tamara is a lecturer in the Advertising Department at The University of Texas at Austin. Tamara has a B.A. in Journalism from Texas A&M University and a Ph.D. in Journalism from The University of Texas at Austin.
