Category: Keeping Up With Gen Y
February 15, 2012 | BY Tamara Bell
But how can you alleviate that stress while giving your family and friends presents they will treasure, all within your budget?
Sheri Bridges, Associate Professor of Marketing at Wake Forest University, joins Keeping Up with Gen Y to discuss how Gen Y can make memory-based gifts through shared activities and experiences that show family and friends how important they are to them. She also provides tips for older generations on gift ideas that Gen Y will appreciate and value for years to come.
MORE ABOUT SHERI BRIDGES, PH.D.
Sheri Bridges is Associate Professor of Marketing at Wake Forest University. Faculty director of the university’s retail marketing center, her expertise includes branding and consumer behavior. Dr. Bridges received her Bachelor of Arts degree in Mass Communications and her Master’s degree in International Management Studies from the University of Texas at Dallas. She has a Ph.D. in Marketing from Stanford University.
About the Author
Tamara Bell: Tamara Bell is the editor of Y Gen Out Loud. She began her journalism career as a reporter in Dallas, Texas. A few years later, she moved into politics and government, working for both Democratic and Republican members of the Texas Legislature. When not working on Y Gen, Tamara is a lecturer in the Advertising Department at The University of Texas at Austin. Tamara has a B.A. in Journalism from Texas A&M University and a Ph.D. in Journalism from The University of Texas at Austin.