Gen Y entrepreneurs averting startup mistakes
Category: Keeping Up With Gen Y, Y Gen Entrepreneur
December 14, 2011 | BY Tamara Bell
Alex Lorton, the December Y Gen Entrepreneur, is co-founder of Cater2.me, a San Francisco-based company that was created with the goal of connecting inspired kitchens with the masses.
Alex joins Keeping Up with Gen Y to talk about how Gen Y who want to start a business should use their social networks to test their ideas and get feedback before moving forward. He also explains how a little perspective can go a long way in ensuring a successful venture.
MORE ABOUT ALEX LORTON
Alex Lorton, co-founder, Cater2.me
Alex Lorton is co-founder of Cater2.me, a San Francisco-based company that was created with the goal of connecting inspired kitchens with the masses. Before starting Cater2.me, Alex worked in strategic management consulting for Oliver Wyman in New York City.
A native of Toledo, Ohio, Alex graduated from The Wharton School at the University of Pennsylvania, where he received a degree in Business with a focus on Accounting and Entrepreneurship.
You can listen to the show below or you can download it as a podcast from our iTunes page. And you can find us on WomensRadio.
The Y Gen Entrepreneurs series, which airs the second Wednesday of each month, is sponsored by Constant Contact, a leading provider of email marketing, event marketing, and online surveys to small businesses, associations and nonprofits. Click here for more information.
Tags: Alex Lorton, Cater2.me, featured, Gen Y, Gen Y Entrepreneurs, social networks
About the Author
Tamara Bell: Tamara Bell is the editor of Y Gen Out Loud. She began her journalism career as a reporter in Dallas, Texas. A few years later, she moved into politics and government, working for both Democratic and Republican members of the Texas Legislature. When not working on Y Gen, Tamara is a lecturer in the Advertising Department at The University of Texas at Austin. Tamara has a B.A. in Journalism from Texas A&M University and a Ph.D. in Journalism from The University of Texas at Austin.
