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Gen Y driving nonprofits to innovate and thrive

Category: Keeping Up With Gen Y

May 4, 2011 | BY Tamara Bell

David J. Neff is co-author of The Future of Nonprofits: Innovate and Thrive in the Digital Age, which shows how innovation, internal entrepreneurship, fundraising and social media communications are going to radically reshape the landscape of nonprofits in the next five years.

He joins Keeping Up with Gen Y to talk about how Gen Y can be the driving force behind nonprofits innovating and thriving in the digital age. He also provides insight on ways nonprofits can learn from the for-profit business model to capitalize on shifting attitudes.


MORE ABOUT DAVID J. NEFF



David Neff, co-author, The Future of Nonprofits: Innovate and Thrive in the Digital Age

David Neff has been doing things that have never been done in nonprofits for the last 10 years. He is co-founder of Lights. Camera. Help., a nonprofit dedicated to encouraging other cause-driven organizations to use film and video to tell their stories, as well as the Internet start-up HelpAttack!, which allows donors to pledge an amount of money for each action they take on Facebook and Twitter, and then give it to their favorite nonprofits.

A digital strategist consultant by trade, David currently serves as the president of the Austin Social Media Club. And in 2009, he was named the American Marketing Association Nonprofit Social Media Marketer of the Year as well as one of the Top 20 Social Media People in Texas by the Austin American-Statesman.

Recently, David channeled all his nonprofit and social media expertise into a book, The Future of Nonprofits: Innovate and Thrive in the Digital Age. Along with co-author Randal Moss, David helps organizations capitalize on internal innovation and predicts future trends to remake and reshape their culture, structure, and staff.

You can listen to the show below or you can download it as a podcast from our iTunes page. And you can still find us on the WomensRadio Network.

Tags: David J Neff, digital age, featured, Gen Y, Nonprofits

About the Author

Tamara Bell: Tamara Bell is the editor of Y Gen Out Loud. She began her journalism career as a reporter in Dallas, Texas. A few years later, she moved into politics and government, working for both Democratic and Republican members of the Texas Legislature. When not working on Y Gen, Tamara is a lecturer in the Advertising Department at The University of Texas at Austin. Tamara has a B.A. in Journalism from Texas A&M University and a Ph.D. in Journalism from The University of Texas at Austin.

Related posts:

  1. Engaging Generation Y in causes
  2. Investment in Gen Y can help nonprofits grow
  3. Internet creating Gen Y volunteer opportunities
  4. Gen Y leaving mark on communities
  5. Gen Y entrepreneurs rethink status quo

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Y Gen Out Loud is a unique online news site specifically for Generation Y, where reporters share with their peers the news of the day from their perspective. The mission of Y Gen Out Loud is to educate and inform young people about what's happening in their government and multicultural communities, to inspire and motivate them to create a better tomorrow. We see journalism as a way to open up new worlds while creating a deeper understanding and acknowledgment of events, ideas, and cultures. To accomplish our mission, we offer accurate, investigative, and interactive news content that meets the highest standards of public service in journalism and cultural expression.

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