Marketing to Gen Y: give them something to talk about
May 22, 2013 | BY Tamara Bell
Research by the Keller Fay Group shows that this generation lives as comfortably in the real world as they do in the digital world. Brad Fay, Chief Operating Officer of the Keller Fay Group, a New Jersey-based word of mouth research and consulting company he co-founded with CEO Ed Keller, joins Keeping Up with Gen [...]
Why businesses should use video to engage Gen Y
April 24, 2013 | BY Tamara Bell
For companies interested in attracting Gen Y, using videos to reach out to this coveted community could put you a step ahead of the competition. Greg Kostello, founder of VMIX, a California-based provider of online-video and rich-media solutions that include a new video-editing app called Givit, joins Keeping Up with Gen Y to talk about why [...]
Gen Y poised to break down big business hierarchy
April 3, 2013 | BY Tamara Bell
As more Gen Y enter the workplace, few are choosing positions in the corporate environments that employ their parents. Shirley Engelmeier, founder and CEO of InclusionINC, a Minneapolis-based organization that helps companies link inclusion to better business results as well as author of the book “Inclusion: The New Competitive Business Advantage,” joins Keeping Up with Gen [...]
Gen Y tapping genius to make difference
March 6, 2013 | BY Tamara Bell
Entrepreneurship among Generation Y is on the rise. As a matter of fact, Gen Y are almost twice as likely to major in entrepreneurship compared to all bachelor’s degree holders in the United States. Fran Harris, founder and publisher of Collegepreneur magazine, the world’s first national personal, professional, and business publication for college students, joins [...]
Gen Y creating personal brands in free agent workplace
February 27, 2013 | BY Tamara Bell
Karen Kang is a leading brand strategist, speaker, and author of the book, BrandingPays: The Five-Step System to Reinvent Your Personal Brand. Karen joins Keeping Up with Gen Y to talk about how the shift to a free agent economy requires Gen Y to educate hiring managers and bosses about the expertise, experience, and unique [...]
Gen Y entrepreneurs earning respect
February 13, 2013 | BY Tamara Bell
Rebekah Epstein, the February Y Gen Entrepreneur, is founder of Fifteen Media, an Austin-based company that represents brands and individuals in fashion, food, lifestyle, books, health, and beauty. Rebekah joins Keeping Up with Gen Y to discuss how transitioning from freelancer to business owner can earn Gen Y more respect in the work world. She [...]
Gen Y using 3-thong approach to finding love
February 6, 2013 | BY Tamara Bell
Valentine’s Day is right around the corner, and it’s perfectly okay to be single. But what if you’re ready to find your soul mate only you’re not sure how? Harlan Cohen, New York Times Bestselling author of Getting Naked: Five Steps to Finding the Love of Your Life (While Fully Clothed & Totally Sober), joins [...]
Why Gen Y should unplug from digital lives
January 16, 2013 | BY Tamara Bell
In this day and age when Gen Y is synonymous with all things technology, it’s hard to believe there are young people advocating for a return to “simpler times.” Brad Hines, founder of the domain name brokerage YumDomains.com, joins Keeping Up with Gen Y to discuss how young adults shouldn’t replace “old school” ways of [...]
Curiosity won’t kill the Gen Y entrepreneur
January 9, 2013 | BY Tamara Bell
Rahul Pruthi, the January Y Gen Entrepreneur, is a product enthusiast and multicultural marketer with more than seven years professional experience in the Technology, Retail and Media industries. He recently founded Student Care Abroad, which specializes in providing customized transition and career services for international students coming to the U.S. for undergraduate or graduate school. [...]
Gen Y entrepreneurs finding selves through connections
November 19, 2012 | BY Tamara Bell
David Walker, the November Y Gen Entrepreneur, is co-founder of Conjunctured, the first coworking space in Austin, Texas. Since its opening in July 2008, Conjunctured has embraced a personality of fun, friendship, and “let’s make big things happen.” David joins Keeping Up with Gen Y to discuss how connecting to enterprising communities strengthens Gen Y [...]
Gen Y overcoming high expectations at ballot box
October 24, 2012 | BY Tamara Bell
Unlike 2008, this year we haven’t heard the same rumblings of a potential “youth quake” that will help carry young voters’ favorite candidates into office. Will Gen Y turn out on Nov. 6, or will they watch from the sidelines as older generations determine the future of issues like the economy, education, and health care? [...]
Gen Y show entrepreneurial spirit in family-owned businesses
October 10, 2012 | BY Tamara Bell
Gabby Shayne, the October Y Gen Entrepreneur, was born into a whisky family. She co-manages with her sister The Scotch Malt Whisky Society of America, which was founded by her parents in 1993. Gabby joins Keeping Up with Gen Y to talk about how young entrepreneurs can successfully walk the line between emotion and enterprise [...]
Gen Y becoming their own Socrates
October 3, 2012 | BY Tamara Bell
Dr. Michael Starbird is a University Distinguished Teaching Professor of Mathematics at The University of Texas at Austin and co-author of The 5 Elements of Effective Thinking. Professor Starbird joins Keeping Up with Gen Y to explain how Gen Y can “be their own Socrates” by asking questions that spark their imagination and lead to [...]
Gen Y balance structured randomness of entrepreneurship
September 12, 2012 | BY Tamara Bell
Brad Hines, the September Y Gen Entrepreneur, is founder of the domain name brokerage YumDomains.com, as well as Hungrykids.org, a nonprofit that is partnered with the United Nations World Food Programme to raise world hunger awareness. Brad joins Keeping Up with Gen Y to discuss how Gen Y entrepreneurs are balancing the dichotomy between mapping [...]
Gen Y women WISE up to careers in STEM
September 5, 2012 | BY Tamara Bell
While two-thirds of all undergraduate degrees and 60 percent of master’s degrees now go to women, they still remain vastly underrepresented in the STEM fields of science, technology, engineering, and math. At a time when women are increasingly prominent in medicine and law, why are there so few women computer scientists, mathematicians, and engineers? And [...]
