Gen Y job outlook not all bleak

Category: Business

With the jobs-creation bill possibly heading for defeat in the U.S. Senate next week, and the unemployment rate at 9.7 percent, it’s no wonder that Generation Y is nervous about their economic future.

Even though the situation looks bleak, there may be hope for our generation. Some companies have managed to grow despite the recession, adding entry-level positions more often filled by recent college graduates.  HomeAway, a vacation rental Web site, is one of those businesses.

“We don’t consider the age of applicants when recruiting,” said Lori Knowlton, vice president of Human Resources at HomeAway. “But we do find that we have many entry level applicants for our customer support and telesales roles. The most successful applicants for these jobs often have one to two years of experience in a customer service role and have strong technical skills.”

Other companies have grown around Generation Y. Homescout Realty, a Chicago real estate company, was recently ranked the 16th best workplace in the Windy City for Generation Y.

“The age range of our agents works with the age range of our clients,” said Jordan Wilson, business operations manager for Homescout. “Our clients are all recent graduates and it is easier for our agents of the same demographics to connect with them. They are able to build relationships and build their careers with these clients. They will help them rent an apartment now and help them buy in the future.”

Still, a struggling economy makes finding jobs difficult, especially when fighting against negative stereotypes. As pointed out by Jason Dorsey, author of Y-Size Your Business: How Gen Y Employees Can Save You Money and Grow Your Business, many employers have bought in to the idea that Generation Y isn’t as committed to hard work as previous generations.

“The biggest apprehensions I hear about Generation Y are that we act like we should be rewarded for doing the minimum, that we don’t carry ourselves in a professional manner at work, that we want constant praise, and that we are disloyal because we tend not to work for one company for many years,” Dorsey said. “It’s important to note that not all employers feel this way, but the ones who do tend to be quite vocal.”

On the other hand, Dorsey said that Generation Y does have some redeeming qualities. We are known for being technologically savvy, optimistic, good problem-solvers, and always striving for self-improvement. These qualities have not gone unnoticed by employers.

“In our entry level roles, our employees are using multiple systems to help our customers manage their property listing,” said Knowlton of HomeAway. “So it’s important to be able to solve problems effectively using a variety of tools and techniques.”

The key to landing a job, according to Dorsey, is highlighting these skills and addressing the concerns that employers may have.

“Focus on your achievements, desire to work hard, and willingness to learn on the job,” Dorsey advised. “Confront the Gen Y stereotypes head on. Let the potential employer know that you are committed to being on time – or a few minutes early – dressing professionally, working well with others of all ages and backgrounds, and trying to build a career rather than just look for a job.”

A lack of experience does not always mean that an applicant has nothing to offer a potential employer, Dorsey added. “One other tip taken from the front lines of job seeking: emphasize your past achievements rather than responsibilities. Potential employers want to know what you have accomplished and this could extend into the community or school if you don’t have much work experience.”

Tags: Economy, featured, Gen Y, Jobs, Unemployment